Friday, January 3, 2014

So what? Your audience drives the message

This article (So What? | iSpeakEASY blog) is a good reminder that we need to keep our audience foremost in our minds as we prepare for any presentation.

When you are planning your presentation, put yourself in the position of your audience …

Regardless of how great your talk may be, if it is not pertinent to the target audience it will be quickly forgotten.

Many public speakers contact audience members 30 or so days after a presentation and ask them to tell the speaker what they rememebred about the talk. What was the message they received? What lessons they derived from the presenter? Getting that kind of feedback can be a difficult eye opener and a great tool to sharpen our skills.

One of the greatest satisfactions I have received as a speaker is meeting someone at an event and hearing them say: "I remember that speech you gave about … I made changes in my life and they have paid off. Thanks!"

In the end, it is all about our audience and the impact we can have on them.

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